Fudge Professional Blue Toning Shampoo, Cool Brunette Shampoo, For Brunettes, Removes Orange/Red Tones 250 ml

Product Information

About the Expert: Lana Grand is a Los Angeles-based celebrity hairstylist and colorist with over 17 years of experience in the beauty industry.

Purple shampoo is a cleansing toner that helps to keep your blonde and lightened hair looking fresh and vibrant . Its purple pigments draw out brassiness and neutralise those unwanted tones, keeping your colour cool and brass-free. Us ing a to ner can do wonders for your hair colour, keeping it looking shiny and vibrant – but which toning shampoo should you use? We outline the difference between blue vs purple shampoo, so you can choose the right ton er for you . Blue VS Purple Shampoo What Does Purple Shampoo Do? Dry Hair: Look for a shampoo with additional moisturization and conditioning benefits. Opt for formulas infused with hyaluronic acid, vitamin E, shea butter, coconut oil, argan oil, and other essential oils that boost your hair’s moisture. So when you wash with this particular shade of shampoo, it deposits purple pigment into blonde hair, to counteract any yellowy tones that start to shine through. The effect is softer, both in terms of the colour and how my hair feels afterwards. I wouldn’t recommend taking your purple shampoo right down to the ends. The hair there can be up to four years old so will grab onto too much of the purple pigment.Those who bleach their hair and live in hard water areas (which creates more mineral build-up on strands), should only use it once a week. Meaning, one bottle will last you until your next colour appointment, if not longer. Oily Hair: Look for clarifying shampoos that are lightweight and contain non-comedogenic ingredients. Choose shampoos with green tea extracts, hibiscus extracts, aloe vera extracts, and witch hazel to eliminate dirt and debris accumulated on your oily scalp. It all depends on the instructions on the specific bottle, but not overdoing it is key. "If you leave a purple shampoo on for too long, your hair will have a blue-purple tinge to it," Irwin cautions.

Purple shampoo is the precursor of toning and color-correction. It works particularly well on blonde or lighter hair colors, while blue shampoo is ideal for brown or darker hair. Purple shampoo came to the market before blue shampoo. While purple shampoo is specifically created to revive blonde hair color, the blue shampoo works well on both blonde and brown hair. It's arguably blonde hair's biggest nemesis: brassiness. Why does it happen? "Lighter strands often struggle to look shiny and healthy," says Steve Shiel, scientific director at L’Oréal. "This is because free radicals in the colouring process break down protein so blonde hair becomes porous." To all the brunettes struggling to control brass, trying blue shampoo instead of purple, might just be the equivalent of a Christmas miracle," Grand says. Who should use blue shampoo?If you’re a brunette with virgin hair (aka hair that has never been color treated), you can use blue shampoo occasionally to brighten your strands and help your dark hair appear shinier. Blue shampoo is also a great option for those with grey hair or silver hair if the hair begins to look orange or brassy, and it’s usually best for brunettes who are going or have already gone gray. For blondes who have gone gray, purple shampoo may be a better fit—but it all depends on your hair's undertones. Remember, orange tones = blue shampoo, yellow tones = purple shampoo. How to use blue shampoo Blue shampoo contains blue pigments that neutralize orange-red tones in the hair. They are formulated to tone and correct-color darker hair, especially brown hair. They work well on dark ombre, balayage, and gray hair. However, they can be used on blonde or silver hair as well. The easiest way to flaunt a beautiful shade of blonde is to maintain your colour with a purple shampoo and conditioner . Essentially, blue toning shampoo erases brassy tones to reveal cool, neutral browns. Which is the best blue shampoo? What Sunil says: "I was recommended this product by a beauty editor with many years of industry experience, so naturally I had to give it a go. IMHO it is THE very best purple shampoo on the market if you want that real shot of iciness. To get my hair blonde, it needs some serious bleaching, and suffice to say, it needs all the help and conditioning it can get. This instantly banishes any trace of brassiness. As long as I dye my hair blonde, there will be a bottle of this in my bathroom."